For venues

You built the room. We keep it saying something new.

Remastered has run the same six rooms in Rotterdam since 2022, still drawing an estimated 300,000 visitors a year, because the room never stopped being fed new work. Content Partner is how we do that for a venue: a standing programme of new worlds, seasons and events, built to fit the space, the hardware and the audience you already have.

Why the calendar is the hard part

Repeat visits stall

An immersive show draws its biggest audience in the first year. Without a new reason to come back within twelve to eighteen months, the curve drops while the building's costs stay exactly the same.

In-house production is slow and expensive

Every new show means building a team again, learning the technology again, starting from zero. The knowledge a venue needs tends to walk out the door after opening night.

Off-the-shelf content rarely fits

Licensed shows are built for an average room, not this one. They sit apart from the building and from the story the venue wants to tell.

Private hire needs content of its own

Corporate evenings, launches and conferences are often a venue's most profitable hours — and the moment a fitting world is usually missing.

The waterfall room at Remastered, Rotterdam
Visitors in the Rembrandt room at Remastered, Rotterdam

Four layers, one partner

Layer 01

Headline world

The title the venue is known for.

Written and built entirely for your rooms — story, image, sound, light and space, carrying the calendar for a year or more.

  • Concept and narrative for your specific space
  • Visitor journey mapped to your rooms
  • Full production: image, sound, light, interaction
  • Installation, tuning and operator training
Layer 02

Seasonal layer

The same rooms, a new reason to come in December.

A variation on the headline world for a season or a holiday period — new content, same build, minimal disruption to the floor.

  • Seasonal or holiday editions
  • Reuses existing hardware and show control
  • Marketing material for the new run
  • Weeks, not months, to install
Layer 03

Circuit world

A world proven elsewhere, new to your audience.

As more venues join the programme, a world built for one room travels to the next — adapted to fit, at a fraction of a first build's cost.

  • An existing world, adapted to your space
  • Production cost shared across venues
  • Faster to install than an original build
  • New content without a new production
Layer 04

Event layer

For the hours that pay the bills.

Fixed building blocks for private hire — corporate evenings, product launches, conferences — so your most valuable hours have content of their own.

  • Modular content for private events
  • Branded variations for corporate hire
  • Available alongside the standing programme
  • Booked and billed like any other room hire

How a world travels

One world, one venue, is expensive. One world, several venues, is a production model. A room is designed from the start to travel — adapted to a different floor plan, different hardware, a different audience — at a fraction of what an original build costs.

Your venueWhere a world is built first
→
A partner venueThe same world, restaged
→
The next venueAnd it keeps travelling

The circuit grows one venue at a time. The more venues a world reaches, the less each one pays to have it — and the sooner your rooms see what's next.

Three ways in

Licence

One existing world, adapted to your rooms and your audience. The fastest way to see whether Content Partner is right for your venue.

  • One world at a time
  • Fixed term per title
  • No commitment beyond the run

Co-production

One new headline world, developed together and built specifically for your venue, with first right to what comes next.

  • An original world for your rooms
  • A share in what it earns if it travels
  • A natural next step from a licence

Resident partner

The full standing programme — headline world, seasonal layer, circuit worlds and event layer — planned with you a year at a time.

  • All four layers, on a rhythm
  • Tuning, measurement and reporting included
  • A multi-year relationship, not a project

Terms follow the size of your venue and the tier you choose. We'd rather talk them through than print them here.

Proof

We don't ask you to imagine it. Remastered is the room we already keep alive.

We designed and built Remastered under the Erasmus Bridge in Rotterdam — six rooms, 1,500 square metres and sixty projectors. It opened in 2022. Four years on, it's still running, still drawing an estimated 300,000 visitors a year, and we're still the team that knows every cue in the building.

A content partner isn't a pitch deck. It's a venue we haven't stopped working on.

Built byVisual Valley, Amsterdam
Opened2022
Rooms6 rooms, 1,500 m²
Technology60 projectors
VisitorsAn estimated 300,000 a year

“A feast for the senses. The last room is breathtaking.”

RTL 4 — Editie NL, on Remastered

The first 90 days

Weeks 1–3

Talk

One conversation about your calendar, your numbers and what isn't working. No deck, no pitch — just the room and the problem.

Weeks 4–6

Sketch

One page back from us: which layer fits first, roughly what it could look like in your space, and a rough sense of scale.

Weeks 7–10

Write

If it fits, we start the World phase — story, visitor journey and spatial logic for your specific building.

Weeks 11+

Build

Into production, on the timeline and budget range agreed at the sketch stage.