IKEA

At Lowlands, IKEA invited festivalgoers into a dream. Drömland “the land of dreams” was a sanctuary in the midst of chaos, a place where rest became a shared experience.

We created the immersive visual world that defined this space. Our goal was to blur the boundary between sleep and imagination crafting visuals that drifted between the conscious and the subconscious. Light rippled like breath, forms shifted like thoughts, and the room itself seemed to inhale and exhale with every projection.

The experience reminded visitors that restoration is not stillness, it’s movement at another rhythm. A visual meditation inside a festival of noise.

Drömland turned downtime into an experience, calm, curious, and just what people needed.